Medicine
The Beauty Industry's Uneven Progress on Diversity
A study analyzing 25 years of advertising and fashion reveals that while there's more representation, the median model remains unchanging.
Illustration: Blue Dot News
1 min read
A closer examination of the cultural evolution of beauty standards reveals a complex interplay between representation and self-perception. Researchers L et al. assembled a dataset of 793,199 records to quantify changes in anthropometric and demographic representation across various media platforms. This study provides valuable insight into how beauty ideals have evolved over time.
The authors' findings suggest that the median model physique remains stable despite an increase in representational diversity. However, this diversification is largely confined to the upper tail of plus-size models, while the typical physique continues to diverge from the US population. Furthermore, intersectional analysis reveals that non-White models are more likely to be included as plus-size individuals, implying a consolidation of multiple markers of diversity onto already underrepresented groups.
A data-driven prestige hierarchy stratifies the industry, revealing that thinness is overrepresented at the top tier. This suggests that the pursuit of an unattainable ideal may perpetuate body dissatisfaction and negative self-comparisons. The researchers' use of numeric thresholds versus flexible guidelines in regulatory interventions also sheds light on potential strategies for reducing underweight appearances.
As we reflect on these findings, it becomes clear that the cultural evolution of beauty standards is not merely a matter of individual choice or personal preference. Rather, it reflects broader societal trends and power dynamics that shape our perceptions of beauty and ourselves. By examining the ways in which representation is curated and disseminated, we may gain a deeper understanding of how to promote more inclusive and equitable beauty standards.
1 min read
In a world where beauty is a currency we trade every day, our self-worth often hangs in the balance. We are constantly bombarded with images of perfect bodies, and yet, we find ourselves struggling to accept our own. The media and fashion industries hold court over these ideals, shaping how we see ourselves and perpetuating body-image concerns.
A new study has shed light on this complex dance between self-perception and reality. Researchers analyzed a vast dataset of 793,199 records from advertising, magazine covers, runway shows, and editorials to understand the evolution of beauty standards. What they found was surprising: while there may be more diverse representations in the industry, the median model physique remains remarkably stable.
This paradox is driven by a curious phenomenon: plus-size models are increasingly included in high-end fashion, but this comes at a cost. The industry tends to favor these models disproportionately, rather than expanding representation to include more diverse bodies. This consolidation of diversity onto already underrepresented individuals has significant implications for how beauty standards are perceived and perpetuated.
1 min read
Beauty standards have a big impact on how we see ourselves and our bodies. When we look at pictures of models or celebrities, we often compare ourselves to them, which can make us feel less confident about our own appearance. This can affect our health too.
Researchers looked at the way beauty ideals are presented in media and fashion over time. They found that while more diverse groups of people are being shown in these images, the typical idea of beauty is still quite narrow. In fact, models who are plus-size are often just as common as thinner models, but they're often used to show a different kind of beauty. This can make it harder for underrepresented groups to see themselves reflected in the media.
The people behind the work
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Boucherie L et al.
Author
Published in Proceedings of the National Academy of Sciences of the United States of America
Source: Proceedings of the National Academy of Sciences of the United States of America
Sources & Verification
Every statement in this story is drawn from the facts below. Each is linked to a primary or reputable source — follow any citation to check it for yourself.
- Beauty standards shape self-perception and health through social comparison and objectification, while exposure to idealized imagery exacerbates body-image concerns. Proceedings of the National Academy of Sciences of the United States of America
- Media and fashion are central arbiters of these ideals, yet long-term, quantitative, intersectional studies on how representation has changed remain scarce. Proceedings of the National Academy of Sciences of the United States of America
- We assembled a dataset of 793,199 records spanning 25 y of advertising, magazine covers, runway shows, and editorials to quantify changes in anthropometric and demographic representation. Proceedings of the National Academy of Sciences of the United States of America
- We find a paradox in the evolution of beauty ideals: While representational diversity has increased, the median model physique remains stable. Proceedings of the National Academy of Sciences of the United States of America
- This is driven by selective plus-size inclusion at the upper tail, while the typical physique continues to diverge from the US population. Proceedings of the National Academy of Sciences of the United States of America
- Intersectionally, non-White models are [Formula: see text] times more likely to be plus-size, suggesting that the industry consolidates multiple markers of diversity onto already underrepresented individuals rather than broadening inclusion structurally. Proceedings of the National Academy of Sciences of the United States of America
- Stratifying the industry via a data-driven prestige hierarchy, we find that thinness is overrepresented at the top tier. Proceedings of the National Academy of Sciences of the United States of America
- Finally, descriptive comparisons of two regulatory interventions suggest that numeric thresholds may be more effective than flexible guidelines at reducing underweight appearances. Proceedings of the National Academy of Sciences of the United States of America
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